Professional SEO Services for Hotels

The Hotel SEO Agency is a team of dedicated SEO experts with 25+ years of experience in the hotel and hospitality industry. We have helped improve results for all kinds of hotels, all around the world. We invite you to request a free SEO audit and schedule an introduction call to learn more about how we can help your hotel.

A Reliable SEO Agency for YOUR Hotel

A Reliable SEO Agency for YOUR Hotel

Finding a reliable partner to guide you through the sometimes confusing world of SEO optimisation can feel like a shot in the dark, we are here to help. We are an online digital agency specialising in improving rankings for hotels and travel companies with over 25 years combined experience in hospitality SEO. No cookie cutter templates, no questionable tactics.

We specialise in:

  • Practical & Proven SEO Strategies
  • Approaches Specific to Hotels & Hospitality
  • Maximising Occupancy & Direct Bookings
  • Working Efficiently with Internal Teams
  • Simple Pricing & Clear Reporting

We invite you to read on about our SEO services and packages and get in touch to see how we can help your hotel start climbing the search rankings and bringing you more occupancy and revenue.

Our Hotel SEO Services & Plans

Our Hotel SEO Services & Plans

Search engine optimization is a big subject which can quickly become overloaded with technical jargon that can confuse even the most experienced hotel manager. Keywords, audits, crawls, load speed, landing pages… the list goes on and on.

Every hotel is unique and you should expect a proposal tailor-made for your hotel’s specific markets and needs. Our SEO services are mainly comprised of:

One off SEO Audits

One-off audits are aimed at hotels that want to grab quick SEO wins with a minimum of fuss and have concerns about their websites that are usually either technical or content related in nature. Our SEO audits and recommended fixes can be implemented by your own team, or we can arrange to implement them for you.

Monthly SEO Plans

Our monthly SEO plans are perfect for hotels that want ongoing support for services that can include technical optimisation, content creation and improving link profiles and online reputation. Ongoing keyword research and rank tracking is standard for all monthly plans.

About the Hotel SEO Agency

About the Hotel SEO Agency

The Hotel SEO Agency is a sub unit of the award winning hotel digital design and marketing agency Kollective based in Athens. Founded by Lynn Patchett & Paul Davies, we are a team dedicated to helping hotels around the world effectively drive more direct bookings and increase their revenue.

Having worked with small boutique hotels on far away islands and exclusive resorts in some of the most famous corners of the world, we have the technical background and hospitality specific insights needed to produce actionable SEO plans for any hotel, anywhere. We invite you to ask us for our case studies and contact us for a no obligation chat, we would be happy to help increase your hotel’s revenue too.

Our SEO Audit tools will analyse how well your hotel's website is optimised for a certain search query and test for common technical SEO problems. Once the scan has completed you will receive an email with your reports and an invitation to analyse the results in a zoom call with us. There is no obligation and no other strings attached!

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Get a Free SEO Audit for Your Hotel!
Disclaimer: We use industry leading SEO tools to run not one but two audits for your website. Once the scans are complete you will receive an email with the results (PDF) and an invitation to set up a zoom call to discuss the results in further detail. There is no obligation to arrange a call, you are free to simply take the reports and use them as you wish.

Our Hotel SEO Services Include

Keyword Research Icon

Keyword Research

Detailed keyword research to identify the keywords most relevant to driving awareness and direct bookings for your hotel.

SEO Audit Icon

Technical SEO Audits

SEO audits to identify technical problems and clear instructions on how to fix them.

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Content Creation

Our writers are a talented group and can help (re)write your existing website content or create content aimed at new keywords.

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Rank Tracking

All of our monthly SEO plans include detailed keyword rank tracking as standard so we all know exactly what results we have achieved.

SEO Strategy Icon

Strategy Proposals

Our SEO strategy proposals are clear and actionable and always start with the quick wins aimed at getting your entire team on board the SEO bandwagon.

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Website Optimisation

Clear website optimisation steps for your internal team or developers to implement, or we can do it for you!

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Link Building

Only high value, industry relevant link building proposals to ensure your hotel's brand reputation stays sparkling clean.

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Digital PR

We happily work with PR agencies to leverage existing actions for maximum SEO benefit.

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Local SEO

SEO optimisation for Google maps and other location based services to make sure no digital touchpoint is left behind.

Be in Good Company

Zuri Zanzibar
Istion Yachting Greece
The Rock Hotel Gibraltar
White Pebble Suites Milos
Caldera Yachting Santorini
Athens Food on Foot

Contact us to Get Started!

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Frequently Asked Questions

Do you work with hotels in any country?

We have worked with accommodation providers from the USA and the UK all the way to New Zealand and in many countries in between. The primary factor deciding if we are likely able to help your hotel is your main target language(s). English and other major European languages are fine, others are assessed on a case by case basis.

When can I expect to see results?

This is a tough question to answer without context specific to each hotel. It depends on your current positions and the SEO competition your hotel faces. In many cases, initial results can be seen as quickly as a few weeks. For more competitive keywords or locations, full value of SEO actions may take 6-12 months to be realised.

Do you provide SEO services for any type of hotel?

Yes we do. We have worked with many different hotels from simple B&Bs to boutique luxury resorts and pretty much anything in between. Each hotel and guest market is different and variety really is the spice of SEO life!

Can you provide SEO services for multiple languages?

Yes we can. We have experience with most European languages. If there is a specific language or niche we need clarification on we will ask during our initial on-boarding meetings to ensure everything is clear.

Can you do an SEO audit for my hotel website?

We offer a free scan of your website right here. It runs a basic scan of your hotel's website for common technical issues. Do not panic if the score is low! We will help you fix any problems.

Do you offer link building services?

Link building is part of any well planned SEO strategy, so in that sense yes, we offer link building services. To be clear, our link building services are only part of our monthly SEO plans, we do not offer link building as a stand alone service.

Do you offer content creation services?

Yes we do. We can assist in rewriting website copy or creating new content for specific SEO purposes. If content is needed in languages we do not support internally, we can coordinate with your team or external translators as needed.

Do you guarantee rankings for specific keywords?

No agency can guarantee rankings. If we do not think we can help your hotel for whatever reason, we will tell you. If we feel we can help you then we will explain what we plan to do and what results you can likely expect before our cooperation begins.

What kind of SEO reports will we receive?

For SEO audits you will receive a PDF detailing the results and suggested actions for your web team to take to fix them. If you are on a monthly SEO plan we use interactive online dashboards with keyword ranking results, actions taken notes and link acquisition details.

Is there a minimum duration for your monthly SEO packages?

Our SEO packages are usually either 6 or 12 months duration. The length depends on many factors including how much technical work your website might need, how competitive your particular hotel's niche is and how well you are already ranking for the keywords most relevant to your business.

Can you help with SEO for other tourism or hospitality businesses?

Yes we can although to be clear we are not a suitable company for restaurants or bars. For hotels, resorts, tour operators, villas and other vacation rental providers - we are likely a good fit!

Do we need to run paid search ads to have better SEO results?

This is a common misconception. Paid ads in Google have no correlation to organic SEO rankings. So the simple answer is no. However, running search ad campaigns in combination with SEO campaigns often offers better overall direct booking results for most hotels. Feel free to ask for more details!